Brand Story - E.SUN FHC

Named after the highest mountain in Taiwan, we determine to be the greatest.

"In the spirit of Taiwan's highest mountain, E.SUN endeavors to become Taiwan's best-performing and most respected bank. Just as Mount Jade is the most beautiful peak in Taiwan, E.SUN aims to become the customer's most beloved brand."

Under the leadership of the founder Mr. Yung-Jen Huang, a group of like-minded financial professionals established E.SUN in 1992 with the mission to “Build the best bank”. Named after the highest mountain in Taiwan, Mount Jade. E.SUN is led by professional management team dedicated to build a banker's bank, and is committed to becoming the best bank in Taiwan. E.SUN Financial Holding Company (E.SUN FHC) was established in 2002, marked the beginning of a new era for E.SUN. Its subsidiaries E.SUN Commercial Bank, E.SUN Securities, E.SUN Venture Capital, and E.SUN Asset Management provide comprehensive financial services across banking, securities brokerage, insurance, venture capital and asset management.

The First Vision, a Benchmark for the Financial and Service Industry

E.SUN insists on integrity, prudent management, and professionalism. Since 1992, E.SUN has raised standards for the financial and service industries in Taiwan through its professional management, superior service, outstanding quality, prudent corporate governance, excellent risk management, and unceasing dedication to its corporate social responsibilities.

The Second Vision, to be an Excellent Corporate Citizen of the World

E.SUN believes that "An act of love can inspire others to love." At E.SUN, we strive to become citizens of the world. We don't only focus on business management; we also participate in environmental protection, social welfare, financial innovation, and the promotion of art and culture. We are convinced that only by fulfilling our social responsibilities can we truly be excellent corporate citizens.

The Third Vision, to Become a World-class Outstanding Enterprise

E.SUN is dedicated to expanding its business in Taiwan and across Asia. Its achievements in building a comprehensive financial services platform in the region are widely recognized by international institutions and customers. E.SUN has a presence in China, Hong Kong, Japan, Singapore, Vietnam, Cambodia, Myanmar, Australia and the United States, and is committed to becoming a distinctive regional bank in Asia known for excellence.

Business Philosophy

E.SUN fulfills its commitment to this philosophy by cultivating professional banking talent and offering its customers the highest quality of service.

Expertise - Professional Team

In 1992, when the regulations in Taiwan were loosened to allow new banks from the private sector to be established, E.SUN was the only new bank that was not affiliated with any financial group or the government. E.SUN's foundations were built by a team of outstanding banking professionals, thus creating a true "banker's bank."

Service - Heartwarming Customer Service

At E.SUN, we believe heartwarming service always begins with a smile. Additionally, we listen to customers' needs and strive to exceed their expectations, hence giving customers an unparalleled banking experience. We hope to serve customers with impressive service and win their loyalty. The ultimate goal is to make E.SUN the leading financial brand in Taiwan.

Business – Sustainable Development

E.SUN engages in its stakeholders in a variety of ways. For employees, E.SUN focuses on cultivating professional talent and building a happy team. For customers, E.SUN provides outstanding quality services to bring more value for customers. For shareholders, E.SUN continues to create outstanding overall performance through the bank's integrity and professionalism. For society, E.SUN makes positive impacts to the community and environment, and moves towards sustainable development.