E.SUN Bank promotes friendly bilingual bank services in support of the "Blueprint for Developing Taiwan into a Bilingual Nation by 2030" and the "FSC Bilingual Nation Promotion Plan (Summary)". Today (Dec 22), E.SUN FHC President Magi Chen accompanied Financial Supervisory Commission Vice Chairman Yung-Chin Hsu, National Development Council Deputy Minister Chien-Hwa Yu, Director-General Chia-Chi Hsiao of the National Treasury Administration of the Ministry of Finance, and Banking Bureau Deputy Director-General Kuang-Hsi Huang on a visit to the Zuoying Branch to inspect the result of the bilingual policy.
E.SUN FHC President Magi Chen said that a global language and perspective would be important for a country competing amid rising globalization and internationalization. English is the most important global language today. Progress in digital technology has made knowing the language an essential skill in an increasingly globalized world. Strengthening the English reading, writing, speaking, and listening skills of the general population and those working in the financial sector will help businesses to compete better, and in turn contribute to a stronger economy.
The Zuoying Branch is situated near a famous department store, the Kaohsiung American School, and the THSR Zuoying Station. It is the top ranking branch in E.SUN Bank in terms of the number of new foreign customers and the amount of foreign currency transfer transactions. E.SUN Bank has implemented the bilingual program in 17 branches in the country. The list of bilingual financial services will be expanded on an ongoing basis. Based on data analysis results, more bilingual branches will be added in commercial districts, near tourist attractions and in other areas popular with foreign consumers. 13 branches will be added next year (2021) to make 30 bilingual branches in total. All 139 branches in the country are expected to be bilingual branches by 2026. Meanwhile, E.SUN Bank starts providing frequently used application forms, ATM services, and online banking interface in two languages. E.SUN Bank also conducts customer interviews and get feedback before and after the new interfaces are launched in order to optimize the user experience. Furthermore, to help customers resolve issues in real time, the Smart Customer Service is made available also in English. The service contributes to a friendly bilingual banking environment.
E.SUN Bank has 28 offices in nine other countries. A total of 2,663 employees hold a foreign language certificate. The average TOEIC score in the workforce is 700. Training, educational allowances, and certification rewards are provided to encourage employees to improve language skills. E.SUN Bank is also actively recruiting bilingual talent. Meanwhile, E.SUN Bank offers opportunities for outstanding employees to attend seminars overseas to build up English language skills. The goal is to train talent equipped with both a global perspective and banking expertise
Furthermore, as part of its commitment to ESG and sustainability, E.SUN Bank promotes the English Mentoring Program. It recruits trained and passionate teachers to teach elementary school students in remote areas. The program offers a variety of fun English learning courses designed to improve English language skills of children in remote areas. The program has so far provided 61 classes, benefiting more than a thousand students. Bilingual E.SUN Bank branches can currently be found in all six major cities in Taiwan. 15 frequently used forms, which are selected by data analysis results based on in-branch transactions made by foreign customers, are made available in two languages. E.SUN Bank, by achieving inclusive finance, strives to provide more value for customers and create a friendly bilingual banking environment.