E.SUN once again received international recognition for its business performance, and won the "Best Bank in Taiwan" in 2020 from Global Finance, a well-known American magazine, for its excellent business development, cross-border strategy, and financial innovation. Furthermore, E.SUN has won the loyalty of its customers with its financial expertise, and was once again awarded the "No. 1 Brand Value" in Taiwan's banking industry in the global brand ranking of UK's The Banker this year.
E.SUN's performance has been recognized by international financial media, and won ten "Best Bank in Taiwan" awards in the past 5 years. In the evaluation by Global Finance in 2020, E.SUN once again won the "Best Bank in Taiwan" for its excellent assets, market value growth rate, and ROE. Global Finance strongly approves of E.SUN's digital transformation. E.SUN not only ranks at the top of digital banking service, but also leads the industry in implementing AI, combining technology with banking practices. E.SUN's fulfillment of CSR has been praised by Global Finance. We took the lead in participating in the Equator Principles (EPs), solar power financing, offshore wind farm, and green finance, and are also the first and largest issuer of green bonds in Taiwan. We will continue to dedicate our efforts to Taiwan's sustainable development.
The Banker is an internationally renowned finance magazine that commissions the brand consulting institution Brand Finance to conduct a survey of bank brand value. In the latest "Top 500 Banking Brands 2020" released by The Banker, E.SUN Bank won the "No.1 brand value" and the highest rating in Taiwan's banking industry with a brand value of US$1.218 billion and brand strength rating of AA. The Banker comprehensively evaluates the brand strength, brand loyalty, and future growth of each bank based on its qualitative and quantitative analysis model, and then calculates the bank's brand value on this basis. E.SUN is highly recognized not only for its overall brand value, but also for its products. The market share of E.SUN credit cards is rapidly rising due to the diverse product portfolio combined with technological innovations. As such, the brand value of E.SUN credit cards has risen to 10th in the world, which fully reflects on E.SUN's active efforts in developing business innovations and FinTech.
Joseph N.C. Huang, President of E.SUN FHC, said that E.SUN's vision is to become the best bank in Taiwan and also customers' favorite bank. These two major awards not only recognize E.SUN's business performance, but also show that E.SUN's professional brand image has gained customers' trust, and achieved excellent performance in both tangible and intangible indicators. Winning an award is a form of recognition, but it also brings responsibility. Looking towards the future, E.SUN will continue to improve the three mountains for sustainable development, in hopes of broadening the international perspective of Taiwan's financial industry, and gaining greater glory.